How Hair by Ella Generates 50+ Leads Every Month
Hair by Ella is where our Google-first marketing system started. By combining website design, Google Ads, SEO, and Google Business Profile optimization, we discovered a system that helped stylists get booked out FAST.
About Hair By Ella
Hair by Ella is part of the Pink Collar Salon Marketing story. Before helping other hairstylists grow with Google, we first built and tested the system inside Ella’s own hairstyling business.
After struggling to get new clients as an independent stylist, Ella realized she needed more than a pretty brand or social media presence. She needed a consistent way to attract new clients, fill her schedule, and grow her income without depending only on Instagram, referrals, or word of mouth.
That experience became the foundation for the system we now use to help other hairstylists generate leads and grow their businesses.
The Problem
Ella was finding some success with Instagram, but soon realized it was an inconsistent and unpredictable way to grow her business.
No Google Presence
When Ella first started, she had no website, no Google Business Profile, and no visibility on Google. That made it impossible for potential clients to find the business through search or Google Maps.
Struggling To Consistently Get New Clients
She relied heavily on Instagram, which made inquiries and bookings unpredictable. Some weeks performed well, while others were slow, making it difficult to consistently grow her business and keep her schedule full.
The Strategy: Building A Predictable System
We built Hair by Ella from the ground up. This included creating a professional website, setting up and optimizing the Google Business Profile, implementing local SEO, and building a stronger overall online presence designed to attract high-intent local clients.
We also launched and managed Google Ads campaigns focused on valuable local searches related to hairstyling, blonding, and hair extensions. Over time, we perfected the Google Ads strategy, and were able to bring her cost per lead down to only $5.
The Results: More Leads, Lower Cost, And Fast Growth
- 50+ Monthly Leads
- Results in 30 Days
- $5 Cost Per Lead
- Increased Google Visibility
Let’s Take A Look At Your Business
Fill out the form and we’ll set up a time to talk about where you’re at, what’s missing, and how to start bringing in more clients.